See how each email campaign performs, compare results across campaigns, and check engagement for every recipient.
Open a campaign's report
- Go to Tools > Email Campaigns.
- Select the campaign you want to review.
- Open the Reporting tab.
Understand the metrics
Metric
What it shows
Delivered
Number of emails successfully delivered
Open Rate
Percentage of delivered emails that were opened
Click-Through Rate (CTR)
Percentage of opened emails that resulted in a link click
Unsubscribed Rate
Percentage of recipients who unsubscribed after receiving the email
People who unsubscribe are left out of all future bulk emails and campaigns. See Manage Unsubscribed People.
Click-through rate per email
A chart on the Reporting tab shows the CTR for each step of the campaign. Hover over a step to see its detailed statistics and find which messages work best.
Compare all your campaigns
The Analytics tab combines data from all your campaigns, so you can see how your email outreach performs overall.
Review campaign recipients
Open a campaign's Recipients section to see everyone in the campaign and their individual opens and clicks. Use it to spot engaged people and tailor your follow-up.
Need help? Contact support at customercare@pipelinecrm.com.