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API

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Maria Herrell
Updated 2 weeks ago
The Pipeline CRM API empowers you to customize, automate, and seamlessly integrate Pipeline CRM with your apps and workflows. You can securely access, create, and manage all key Pipeline CRM data—enabling advanced automation, data analysis, and tailored integrations.

Key Features
  • Access and manage leads, deals, contacts, and activities.
  • Create and update records directly from external applications.
  • Search and filter CRM data with flexible endpoints.
  • Integrate your website forms via Web-to-Leads.
  • Automate repetitive tasks and reporting.

API Documentation

Explore the full range of endpoints—and find sample code, data schemas, and advanced features—at the Pipeline API Documentation.


Getting Started

  • You must be an admin to access API settings.
  • Retrieve Your API Key:
    1. Go to Settings in the lower-left corner.
    2. Select the API tab.
      • Select the API Integrations section to generate an App Key.
      • Select the API Keys section to retrieve the API Key and/or W2LID for a user.


Web-to-Leads: Connecting Website Forms
Do you want to push leads from your website directly into Pipeline CRM? The Web-to-Leads feature lets you connect custom forms and automate lead creation.

If you have any questions or are having issues, please email us at [email protected]. 
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