Find the ID of a custom field so you can map it in your Web-to-Leads form.
Before you start: You need Account Admin permissions, and you must be signed in to Pipeline CRM in the same browser.
Get Every Custom Field at Once
Open custom_field_labels.json while signed in as an administrator. It returns a JSON list of every custom field for deals, people, and companies, along with all the dropdown selections available.
Get Fields for One Record Type
The API reference documents a separate endpoint for each record type's custom field labels — company, deal, and person. Open the API documentation and search for "custom field labels" to find the one you need.
The documentation is now a single reference page. Older deep links to individual doc pages land on the main reference rather than the exact section, so search within the page instead of bookmarking a section link.
Look Up a Field in the Filter Builder
The interactive filter builder in the API documentation loads your account's own custom fields once you're signed in, so you can pick a field by name and see its ID in the query it writes. See Filter API Results for how the builder works.
Once you have the IDs, see Web-to-Leads for building and testing the form itself.
Need help? Contact support at customercare@pipelinecrm.com.