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Deal Stages

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Joss Rodriguez
Updated 4 days ago
Deal Stages help you map out your sales process in Pipeline CRM, making it easy to track the status of each opportunity. Each stage has a probability—from 0% (lost) to 100% (won)—that reflects the likelihood of a deal closing. Customizing your stages lets you tailor the pipeline to fit your team’s workflow and keep your sales strategy sharp.

Managing Deal Stages

Keep your sales process organized by customizing pipeline stages in Pipeline CRM. Here’s how to manage them with ease:

How to Add or Edit Deal Stages
  1. Go to Settings (lower-left corner).
  2. Select the Deals tab, then click Pipeline & Stages.
  3. Click + Add Stage to create a new stage in your pipeline.
  4. Assign a probability valueto each stage (from 1% to 99%).
    • 0% = Lost deal
    • 100% = Won deal
    • Note: Each pipeline can have only one stage per probability value.
  5. To update a stage, click the pencil icon.
  6. To remove a stage, click the trash icon.
  • Each stage name must be unique across all pipelines—no duplicates allowed. This keeps things organized and confusion-free.
  • Use probability values to track deal progress and forecast outcomes.


Understanding Deal Won and Loss Reasons

Admins can easily manage deal reasons to capture valuable insights. Here’s how:
  1. Go to the Deal section in Account Settings and select Won or Loss Reasons.
  2. Customize how reasons appear:
    • Show Reason in Deals: Toggle on to display the reason and add notes in the deals section.
    • Reason Dialog: Enable a prompt to enter a reason whenever a deal is marked as Won or Lost.
    • Require Reason: Make it mandatory for users to enter a reason before saving.
  3. Click + Add Deal Won/Loss Reason to create a new reason.
  4. Reorder reasons by dragging and dropping them using the six-dot icon.
  5. Edit any existing reason with the pencil icon.
  6. Remove a reason by clicking the trash icon.

If you have any other questions or are running into trouble, reach out to our support team at [email protected].
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