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Prepare Your CSV or Excel file: People

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Maria Herrell
Updated 3 weeks ago
Get your people data ready for a smooth import into Pipeline CRM. This guide walks you through every step, so you can spend less time troubleshooting and more time connecting with your contacts.


1. Start with Clear Column Headers

  • Always include column headers in the first row of your file.
  • Headers don’t have to match Pipeline field names exactly—just make them clear and descriptive for your own reference.


2. Organize Your Data: System and Custom Fields

3. Name Formatting: Keep It Simple

  • You can use separate columns for First Name and Last Name.
  • Or, use a single column in one of these formats:
    • First Name Last Name
    • Last Name, First Name
    • First Name, Last Name

4. Link People to Companies

  • Add a Company Name column if you want to associate people with companies.
  • Make sure the company name matches exactly with what’s in Pipeline CRM.

5. Set Contact Type: Contact or Lead

  • Decide if everyone is a Contact or a Lead during the import process.
  • Or, include a column in your spreadsheet to assign each person individually.

6. Assign Owners

  • Every person needs an Owner—the user responsible for that contact.
  • Assign everyone to the same owner during import, or use an Owner column to assign different owners.
  • The owner’s name in your file must exactly match the user’s name in your Account Settings.

7. Tag Your People

  • Apply tags to the whole import during the process, or add a Tags column to your spreadsheet.
  • For multiple tags:
    • Use separate columns for each tag or
    • Use one column with tags separated by commas

8. Avoid Duplicate Entries

  • Duplicate checking is available: If two people have the same email, only the first will be imported.
  • You’ll get an email after import with details of any invalid or skipped entries.

Pro Tips for a Smooth Import

  • Download an example CSV to see the recommended format. You can download it here.
  • Double-check for typos and ensure all required fields are filled.
  • Use short, clear column names for easy mapping.
  • Keep your spreadsheet tidy—generous spacing and short paragraphs make it easier to review.
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