1. Accessing Campaign Reports
Go to your Campaigns List, select the campaign you want to review, and open the Reporting tab. This section provides a comprehensive overview of your campaign’s performance.2. Understanding the Reporting Tab
- Overall Performance Metrics:
- Delivered: Number of emails successfully delivered.
- Open Rate: Percentage of delivered emails that were opened.
- Click-Through Rate (CTR): Percentage of opened emails that resulted in link clicks.
- Unsubscribed Rate: Percentage of recipients who unsubscribed after receiving the email.
- Click-Through Rate Per Email:
- A visual chart displays the CTR for each step of your campaign.
- Hover over each step for detailed statistics, helping you identify which messages are most effective.
3. Using Overall Email Analytics
The Analytics tab compiles data across all your campaigns, offering a broader view of your email marketing effectiveness.
4. Reviewing Campaign Recipients
Within each campaign’s Recipients section, you can see a list of all recipients and monitor individual engagement, such as opens and clicks. This information can help you tailor future communications for better results.Regularly reviewing these reports will help you refine your approach and achieve stronger outcomes with your email campaigns.
