1. Accessing Campaign Reports: From the Campaigns List Click on a specific email campaign and navigate to the Reporting tab.
2. Understanding the Reporting Tab:
- Overall Performance Metrics:
- Delivered: Number of emails successfully delivered to recipients.
- Open Rate: Percentage of delivered emails that were opened.
- Click-Through Rate (CTR): Percentage of opened emails that had link clicks.
- Unsubscribed Rate: Percentage of recipients who opted out after receiving the email.
- Click-Through Rate Per Email:
- A visual chart displays the CTR for each step of your campaign.
- Hover over specific steps to view detailed statistics, helping identify which emails resonate most with your audience.
3. Utilizing Overall Email Analytics:
- Beyond individual campaigns, Pipeline CRM offers an Analytics tab.
- This section aggregates data across all campaigns, providing a holistic view of your email marketing effectiveness.
4. Reviewing Campaign Recipients:
- Within each campaign’s Recipients section, access a list of all recipients.
- Monitor individual engagement levels, such as opens and clicks, to tailor future communications effectively.
